DALLAS — Advanced Beauty Systems has announced Texas-based advertising agency Slingshot as its advertising agency of record. Slingshot will work with Advanced Beauty Systems to develop print, broadcast and digital campaigns for its bodycology, Dr. Teal's and Cantu Shea Butter brands.
Slingshot will provide strategic planning, creative conception, media planning and brand positioning for all three brands. Ad campaigns are slated to run in first quarter 2011, coinciding with the launch of bodycology's new Rich & Creamy body lotion.
"Our brands have seen tremendous growth over the past few years, and we're eager to broaden our message to new markets and consumers," stated Chris McClain, president of Advanced Beauty Systems. "We feel that Slingshot is the agency that can capture each brand’s identity and create and communicate campaigns that will take them to the next level."