Achieving 'great'

What is your 20-mile march? That was one question that author and business consultant Jim Collins had for attendees during Sunday morning’s Business Program.

Collins, who has authored or co-authored six books, is a student and teacher of enduring great companies — how they grow, how they attain superior performance and how good companies can become great companies.

“Good is the enemy of great. I’ve dedicated a quarter of a century of my life to the pursuit of one basic question: What makes a great company tick, and what marks the people who lead them?” 
Collins said.

During his presentation, Collins highlighted the character traits of a “level 5” leader and also outlined 12 questions that companies can ask themselves. Such questions include: What core values will clock-build our culture? Do we have the right people on the bus? And what is your 20-mile march?

For the complete list of questions, visit


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