For that ultimate flawless finish, women have discovered the beauty of such products as primers, perfecting bases or setting mists — products that even skin tone, disguise fine lines and wrinkles, improve makeup wear-ability and prevent color from running or fading. In other words, they are those little magic tricks in a bottle.
According to data provided by IRI, sales of "beauty accessories," which is the category that houses such products, rose more than 12% to about $63.5 million for the 52 weeks ended April 21 at total U.S. multi-outlets. That's pretty impressive growth, and the boost in sales is likely to continue as women search for products that improve the wear of makeup and make skin look healthier, younger and luminous.
And manufacturers are responding to the demand. For example, L'Oréal created its Studio Secrets Professional Magic Perfecting Base. The silky, lightweight formula promises to provide instant smoothing results. It glides onto skin and minimizes the look of pores and fine lines. The result: A unified matte finish that's flawless.
Then there are products like the e.l.f. Studio Makeup Mist & Set, which acts like a hairspray for makeup. You spray it on after makeup application to set makeup in place or during the day for a quick touchup to refresh.
What's also great is that such products generally provide incremental sales, as beauty mavens typically are purchasing them to complement their other face makeup.