DALLAS — The Retail Design Institute on Thursday recognized the Army and Air Force Exchange Service’s new store at Tinker Air Force Base for its fresh approach to retailing, with its Retail Design Legion of Honor award.
Working alongside Chute Gerdeman, a full-service retail branding and design firm, AAFES received honors in RDI’s International Store Design competition. The Exchange took first place in the large-format specialty stores category, with commanding general Maj. Gen. Bruce Casella and VP marketing and advertising Jim Skibo accepting the award on the Exchange’s behalf.
“We recognized a need to update our brand in order to communicate to military shoppers that we are here, ready with a new shopping experience, providing them with everything they need to outfit their unique military lifestyle,” Skibo stated. “The new brand marks a fresh and bold approach to the Exchange benefit.”
The renovations at Tinker AFB last year transformed the store into three major divisions: home, life and style, and customer service.
The Legion of Honor award was presented at the Retail Design Institute’s 40th International Store Design Awards presentation at Times Square in New York.