ATLANTA — Joseph Enterprises is looking to find a home for its ubiquitous Ch-Ch-Ch-Chia slogan among dietary supplement aisles with the presentation of the company's Ch-Ch-Ch-Chia Omega-3 in both seeds and softgel formats in 2012, according to company officials presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here earlier this month.
Even before its national market launch, the product has generated a buzz of sorts, being featured on the syndicated "The Dr. Oz Show" with host Mehmet Oz telling viewers, "This is the year you add chia to your diet." During the segment, which last aired in December 2011, Dr. Oz was presented with his own one-of-a-kind Dr. Oz Chia Pet. Dr. Oz went on to speak to the value of eating chia seeds to help with a weight-loss program.
Joseph Enterprises noted it will be using the Ch-Ch-Ch-Chia jingle to help promote the brand in 2012.