2013 proves to be 'strong' year for Beiersdorf

HAMBURG, Germany — Beiersdorf AG, whose brands include Nivea and Eucerin, recorded sales growth in all its business segments in 2013.

“2013 was an important and successful year for our group. In 2012, we developed and launched our Blue Agenda setting out the course for the next phase of Beiersdorf’s strategic development. Now during 2013, we have seen the first results of its implementation. The excellent growth dynamic achieved in 2013 across all areas of the group shows that this course is the right one,” stated Stefan Heidenreich, CEO of Beiersdorf AG.

The company’s sales rose by 7.2% in organic terms in the past fiscal year, according to preliminary, unaudited figures. Nominal sales increased by 1.7%, to €6,141 million.

The Consumer Business Segment recorded organic sales growth of 7%. In nominal terms, sales rose by 1.1% to €5,103 million. All of the company’s three core brands — Nivea, Eucerin and La Prairie — achieved strong growth rates, the company stated.

All figures for fiscal 2013 are preliminary and still subject to audit. The final figures will be presented at the Annual Press Conference and in the Financial Analyst Meeting on March 4 in Hamburg, the company noted.



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