In 2011, more women can get the 'London' look

NEW YORK Rimmel London, a Coty brand, is looking to help beauty mavens achieve Brit-girl style with the early 2011 launch of new makeup for eyes, lips and face.

For face is the new Match Perfection foundation, which features Smart-Tone technology to mimic skin's natural texture and tone for a match that promises to cover imperfections with traceless blendability. An oxygen complex helps skin breathe as the blue-sapphire complex fights yellow undertones to prevent skin from looking sallow. It comes in 16 different shades and is priced at $8.99 each.

For lips there's the new Moisture Renew lip gloss SPF 15. Infused with moisture-boosting collagen, hyaluronic acid and vitamins A, C and E, the formula promises to reduce dryness by 95% while shielding lips from the sun's harmful rays with SPF 15. The gloss comes in 14 shades and is priced  at $6.47 each.

For glam day or night there's the new Glam'Eyes eye shadows and Glam'Eyes Day 2 Night mascara.

Inspired by the trend-setting London fashion scene, Glam'Eyes eye shadow palettes are quilted and embossed with the Rimmel London crown. The collection includes quad, trio and mono palettes in a bold spectrum of shades to create looks ranging from daytime demure to notice-me, night-out brights. Prices are $5.71 for quad palettes, $5.17 for trio palettes and $3.49 for mono palettes.

The new Glam'Eyes Day 2 Night mascara offers two mascaras in one system. The mascara features a double cap that allows for lash customization. The pink cap is for the lengthening formula for up to 75% more length, and the black cap is for the volumizing formula for up to 12 times more volume. The formula is buildable so users can create the look they want for day or night. It is available in extreme black and black shades and is priced at $7.99.

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