BALTIMORE — DSN visited the Baltimore Convention Center last week to check out the Natural Products Expo East. DSN reviews its top 10 new products from the show.
The products identified below all have curb appeal, meaning they look like they'd fit in on a mass merchant's shelf and may serve a niche customer base that's shopping food, drug and mass outlets but not buying these specialty items, necessarily.
One of the macro trends readily identifiable at the show was healthy-for-you snacks that look, feel and taste a lot like their guilty-pleasure cousins only with an attractive ingredient list. Of course, there were a lot of companies falling into this category. Food Should Taste Good stood out with its line of not-only-good-tasting-but-good-for-you chips. New this year was the seasonal Harvest Pumpkin tortilla chips, along with future mainstays Ancho Chile sweet potato chips, and Guacamole and Falafel tortilla chips.
Crunchies is no stranger to mass merchants with its line of freeze-dried fruits and vegetable snacks. But the company got its start in the specialty space and at the show launched its Little Crunchies — freeze-dried natural snacks designed and formulated for little people 1 year and older and bearing Warner Bros.' Looney Tunes licensed characters. Kosher certified and wheat and gluten free, Little Crunchies will be available in four flavors — strawberries and mangoes, strawberries, apple and bananas, and strawberries and bananas.
InBalance Health showcased their InBars, meal replacement bars specifically formulated for people with diabetes in mind. But it's a subtle pitch — "for weight- and glucose-management" — so as not to be restrictive to only people with diabetes. The bars are formulated with slowly digested carbs to minimize blood sugar spikes and manage hunger. The four flavors included in the line are strawberry banana, chocolate fudge, chocolate mint and chocolate cherry.
In what may be the next "gluten-free" kind of message on the packaging, products sporting a "non-GMO" (i.e., genetically modified organism) logo were in ready supply. Trace Minerals Research had a number of products bearing the "non-GMO" logo, for example, including the Electrolyte Stamina Power Pack launched at the show. For workout recovery enthusiasts, it's a berry-flavored effervescent packed with more than 72 electrolytes.
And chia seeds may be the next super food to populate healthcare aisles. Already Joseph Enterprises, makers of the Ch-Ch-Ch-Chia Pet products, are marketing chia seeds to mass merchants. But these two companies below take the chia seed into a different direction — meal replacement bars and RTD juices.
Get Chia featured its FruitChia line — the all-natural fruit and chia seed bar. Available in six flavors — strawberry, cranberry, blueberry, apricot, raspberry and pear — the bars contain 1,040 mg of omega-3 courtesy the chia seed ingredient.
And Drink Chia had four flavors of its chia-seed formulated RTD fruit drinks, including mango tangerine, lemon blueberry, honeysuckle pear and strawberry citrus. And for those skeptical that 1,100 mg of chia seeds are included in the drink, the whole organic chia seeds are visible within the drink.
Fish oils are already a top-selling commodity among mass merchants, but these fish oils offer an implied promise of a more-natural, better-for-you fish oil source by way of their Norwegian origin. RenewLife has a complete line of fish oils under its Norwegian Gold banner.
And Nordic Naturals, which has a strong professional distribution base in addition to retail, presented EPA Elite, featuring a very high concentration of omega 3 EPA that's comparable to pharmaceutical grade. EPA is know for its mood and heart health benefits.
Swisse Wellness is another company that has already introduced products into the mass space. But DSN got a sneak peak at what's coming down the product development line for the Australian company — a complete sports nutrition line and skin care line. With Nicole Kidman serving as brand ambassador for a line that includes everything from a body scrub, hand cream and argan face oil to a body wash, shampoo and men's deodorant spray, the brand may have some mass appeal.
Rainbow Light was on hand with its Embrace Prenatal 35+, a prenatal multivitamin specially formulated to address the unique nutritional needs of moms-to-be older than 35 years old. They may be onto something here — according to the National Vital Statistics Report issued Sept. 6, the birth rate among women ages 35 years to 39 years increased 2% to 48.3 births per 1,000 women in 2012. And the birth rate for women ages 40 years 44 years was 10.4 births per 1,000 women in 2012, 1% above the rate in 2011.
Embrace addresses the complex needs and conditions associated with mature pregnancies and the developing baby by helping to support blood cell production, enhance circulation and strengthen connective tissue, as well as support the development of brain, eyes, nerves, bone and teeth in baby.
Let us know how we did. Send any comments or supplement coverage suggestions to Mike Johnsen at firstname.lastname@example.org.