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Thermionics gets all wrapped up
By Michael Johnsen SPRINGFIELD, Ill.
(Aug.
21)
The Thermionics Corp. continued to showcase its line of premium dual hot/cold wraps —ThermiPaq and ThermiBeads — featuring a clay-based technology that delivers either the hot or cold therapy more evenly over the treatment area. The wraps don’t saddle-bag, where gravity pulls the interior of a heat wrap toward one end or another, and are re-usable. According to demographics provided by consumers filing the product’s warranty card, product use skews female (56%) between the ages of 35 and 69 (62%). Approximately one-third of users buy the product to help relieve neck and shoulder pain, 28% for back pain and 10% for knee pain. |
Stiefel zaps acne segment with 'leave-on' treatment
By Michael Johnsen DULUTH, Ga.
(Aug.
20)
Stiefel Labs, a GlaxoSmithKline company, launched one of the first “leave-on” treatments for acne care, PanOxyl, as a line extension to the company’s acne-care bar and wash. The formulation is not greasy as compared with spot treatments, and blends into the skin upon application. The new formulation delivers 10% Benzoyl Peroxide in a foam delivery. In addition to consumer ad support, Stiefel will be fielding its 200-strong dedicated representatives to detail dermatologists. Stiefel also introduced its Sensitive Sarna eczema itch relief kit, an all-in-one kit that includes a cleanse, itch relief and moisturizer. |
MZB keeps it cool with 'Toy Story'
By Michael Johnsen LONG ISLAND CITY, N.Y.
(Aug.
21)
MZB Personal Care rolled out its latest kids’ license across its line of pediatric cold packs at ECRM Health Care in Miami — Disney/Pixar’s smash hit “Toy Story.” According to an insert published in the toy industry publication Toy News, Disney is planning to re-release Pixar's “Toy Story” (Oct. 2, 2009) and “Toy Story 2” (Feb. 12, 2010) in Disney Digital 3-D, in advance of the latest addition to the Toy Story movie franchise, “Toy Story 3,” which makes its theatrical debut June 18, 2010. According to the company, doctors universally recommend the immediate application of cold therapy to treat bumps, bruises, insect stings and minor burns in children. The prompt application of a coolant helps to reduce blood flow to the area, reducing bruising inflammation and pain. |
Hyland's gets nocturnal with new leg cramp formula
By Michael Johnsen LOS ANGELES
(Aug.
21)
Hyland’s launched a new homeopathic leg cramp formula at ECRM Health Care in Miami — Leg Cramps with Quinine PM — for nighttime use. The product is formulated to relieve pain and cramps in lower body accompanying sleeplessness. According to the company, the target market includes both seniors as well as patients taking such leg-cramp-causing medications as statins, prednisone or diuretics. As many as 25 million Americans experience regular leg cramps, and 47% of leg cramp sufferers experience them only at night, Hyland’s reported. |
Cobroxin wins 2009 ECRM Health Care Best Product Award
By Michael Johnsen DELRAY BEACH, Fla.
(Aug.
21)
Winner of the 2009 ECRM Health Care Best Product Award sponsored by Drug Store News, Xenacare showcased its homeopathic pain-relief remedy Cobroxin. Available in two delivery forms — a 1 oz. orange-flavored oral spray and 2 oz. topical gel — Xenacare is targeting women over the age of 45 in its initial rollout of Cobroxin. The product will be backed by an $8 million consumer advertising campaign through 2010, the company reported, and will retail for a suggested $18.99 (oral spray) and $19.95 (topical gel). Xenacare classifies Cobroxin as a category two pain killer, offering pain relief on par with several prescription analgesics without the associated side effects or potential for addiction. |
Wild Child provides natural way to 'Quit Nits'
By Michael Johnsen LOS ANGELES
(Aug.
21)
Wild Child, an Australian-based natural healthcare products company showcased its Quit Nits head lice products at ECRM Health Care. According to the company, from a survey of 1,002 parents of children ages 6 to 13, 69% of parents said it was extremely important that any lice solution they buy not contain any toxic chemicals. And 61% responded that the product should be safe for use by pregnant women. In addition, over 3-in-5 parents (64%) were bothered by the fact that many head lice treatments currently contain toxic ingredients with possible negative side effects. |
Quest features cholesterol, blood glucose meter
By Michael Johnsen LIBERTYVILLE, Ill.
(Aug.
20)
Quest Products featured its Cholesterol Chek diagnostics device, one of the only meters that tests for both cholesterol levels and blood glucose levels with the same device. The meter is consumer friendly, delivering glucose results in 15 seconds and cholesterol results in 30 seconds. The dual meter retails for a suggested $69.99. The two separate test strips — a 50-count for blood glucose and a 3-count for cholesterol — are sold separately. And in development is an at-home meter that will help patients manage their complete lipid profile, including measurements for LDL, HDL and triglycerides. |
JD Nelson helps makes sure skin is 'Safe4Hours'
By Michael Johnsen WESTERVILLE, Ohio
(Aug.
21)
JD Nelson featured its Safe4Hours antiseptic skin protectant at the ECRM Health Care conference in Miami with plans to roll out the new first aid SKU Nov. 1. The point of differentiation for Safe4Hours is the delivery of an antiseptic that also serves as a skin protectant, allowing a minor cut, scrape or cracked skin to keep germs out while allowing moisture into the area — a factor that speeds the healing process. The company is planning a $1.5 million advertising campaign through 2010 to support the launch of two SKUs — a 1 oz. tube applied as a topical ointment (SRP $7.99) and a 2 oz. bottle for broader skin coverage (SRP $14.16). |
Innovia's EarCheck helps moms monitor ear infections
By Michael Johnsen LENEXA, Kan.
(Aug.
21)
Innovia Medical’s introduction of its EarCheck middle ear monitor, which measures the presence of middle ear fluid (known among practitioners as otitis media with effusion) in children, is not only a one-of-a-kind product, but it’s a product that could save mom a trip to the doctor. Home monitoring of middle ear fluid is important, according to Innovia, because common signs of ear infection, such as pain, fever or irritability, also can be signs of other ailments, especially in children. Knowing the likelihood of fluid in a child’s middle ear can help parents and practitioners rule an ear infection in or out. And if an ear infection is diagnosed, monitoring fluid levels can help determine if the ear infection is gone or not. The unit retails for a suggested $49.99. |
Humco satisfies an itch with Chigg Away
By Michael Johnsen TEXARKANA, Texas
(Aug.
21)
Humco Holding Group highlighted its Chigg Away anti-itch ointment. Chigg Away is the only product on the market that relieves itching and repels chiggers. Also called harvest mites or red bugs, these relatives of a tick are very small and usually cannot be seen without a magnifying glass or microscope. Their 'bite' also usually isn't noticeable until itching starts about 12 or 24 hours after the chiggers have fed. Chiggers frequent forests and grasslands, but have been known to be found along lakes or streams and on golf courses. They are most numerous in early summer when grass, weeds and other vegetation is heaviest. |
Enzymatic Therapy unveils Pearls Kids probiotic line
By Michael Johnsen GREEN BAY, Wis.
(Aug.
21)
Among the new products introduced by Enzymatic Therapy, there was Pearls Kids, a line extension of the popular probiotic brand formulated specifically for children. The new probiotics line offers a child-friendly solution to occasional constipation and loose stools while strengthening a developing immune system, the company noted. The entire Pearls brand is being supported through an extensive consumer campaign, including two free-standing inserts in conjunction with a national television spend on such cable networks as TNT, TBS, Discovery Health and Lifetime, and a national print campaign in several mom-friendly publications, such as Woman’s World, Fitness and Delicious Living. |
DelCorean's Cramp 911 provides fast-acting muscle relief
By Michael Johnsen COOPERSBURG, Pa.
(Aug.
21)
DelCorean launched its homeopathic Cramp 911 fast-acting topical muscle relaxer at ECRM Health Care in Miami, marking a potential new indication for topical analgesic shelves. According to the company, muscle cramps impact people across a broad spectrum of activity and age. As many as 18 million seniors in the United States suffer from chronic muscle cramps, the company noted, and 10% of users of prescription statins suffer from statin-induced muscle cramps as a side effect. The product also may be used by patients with fibromyalgia who suffer from chronic muscle pain due to constant muscle contraction. When Cramp 911 is applied directly to the affected area, the product offers rapid relief usually within one to two minutes without the return of the cramp/spasm. |
Alaven set to promote Dr Natura brand
By Michael Johnsen MARIETTA, Ga.
(Aug.
21)
Alaven Consumer Healthcare recently bought Dr Natura’s whole line of products — including ToxinOut, a detoxification program using probiotics — and featured that line at ECRM Health in Miami. And while the Dr Natura line may be new to mass retail, it’s not new to mass consumers — more than 1 million orders have been placed against the entire line since 2003. And more are likely to come. Alaven is planning to spend some $17 million promoting the Dr Natura brand in the coming year. |
Advanced Vision Research whets the market with TheraTears Xtra
By Michael Johnsen WOBURN, Mass.
(Aug.
21)
Dubbed as the potential “next generation” of dry-eye products, Advanced Vision Research is working toward a spring 2010 launch of its TheraTears Xtra. The new dry-eye solution contains trehalose, an all-natural ingredient with high water-retention capabilities. And while “trehalose” may not mean much to consumers, this will — TheraTears Xtra makes dry eyes feel better faster and longer. Advanced Vision Research fields a complete line of product against the dry-eye condition, including TheraTears Liquid Gel for nighttime relief and TheraTears Nutrition, an omega-3 eye health supplement. |
BestMed unveils anti-snoring device that fits in nose
By Michael Johnsen GOLDEN, Colo.
(Mar.
9)
BestMed earlier this month showcased its Brez nasal breathing aids, a device that fits inside the nose and reduces snoring and improves sleep quality, at the ECRM Cough-Cold & Allergy trade event. Available in three sizes, the device inserts easily into the nose and gently lifts, expands and supports the interior walls of the nasal passages to reduce the resistance of airflow. Data from an independent clinical study involving 26 snorers (12 men and 14 women) with snoring (non-apneic) bed partners showed that those who used Brez experienced a 52% decrease in snoring events from an average of 1,247 to 654. Snorers who used the device had only a 22.4% likelihood of persistent snoring and disturbing their bed partner's sleep compared with their pre-treatment scores of 100%. Equally interesting, 88% of bed partners reported improved sleep quality when the product was used by the snorer," stated George Gwinn, clinical investigator for PsyPharma Global and allergy and pulmonary specialist. "Each day, pharmacists nationwide serve as front-line healthcare providers to help consumers deal with issues such as snoring. Based on these data, it appears that Brez may be an innovative solution that pharmacists can recommend." |
Accudial's cough-cold dosing spoon called most innovative ECRM product
By Michael Johnsen PALM BEACH GARDENS, Fla.
(Mar.
9)
Accudial Pharmaceutical was recognized earlier this month for being the most innovative product introduced at the ECRM Cough-Cold & Allergy conference, as selected by attending retailers. The solution proffered by Accudial is a patented rotating dosing label, designed to eliminate once and for all any confusion around dosing children over the age of 4 with respective cough-cold remedies, as the dosing dial matches up a child’s weight with the appropriate liquid dose. An Accudial dosing spoon, with measurements in both mL and teaspoons, is included with each purchase. The company is launching five cough-cold SKUs, two analgesic SKUs and two allergy SKUs this fall in Canada. Accudial plans to make its U.S. debut by first quarter 2010. |
Bevology's Zenergize line offers dietary supplement with vitamins and BetaRight
By Michael Johnsen IRVINE, Calif.
(Mar.
9)
Bevology earlier this month launched its latest Zenergize line extension — Immunity Plus. Zenergize Immunity Plus delivers 1,000 mg of vitamin C, plus zinc and Echinacea, along with all-natural BetaRight, a clinically proven immune system booster, as part of an effervescent dietary supplement. Currently boasting national distribution through Whole Foods and Costco, Immunity Plus ingredient BetaRight has been vetted through six positive human clinical trials in the past 18 months. Immunity Plus will be available in five flavors nationwide in the fall of 2009. |
Abkit/Enzymatic Therapy introduces homeopathic kids' syrup
By Michael Johnsen GREEN BAY, Wisc.
(Mar.
9)
Abkit/Enzymatic Therapy showcased its pediatric Zucol line extension — Zucol for Kids Syrup. A homeopathic remedy that doesn’t contain zinc, the pediatric medicine indicated for children between the ages of 2 and 11 helps shorten the duration and reduce the symptom severity of nose, throat and chest infections. The cherry-flavored syrup contains Pelargonium sidoides, a homeopathic medicine with more than 20 clinical trials in both children and adults supporting the ingredient’s safety and efficacy. |
Bayer Healthcare to market Alka-Seltzer Plus Fast Crystal Packs this summer
By Michael Johnsen MORRISTOWN, N.J.
(Mar.
9)
Bayer HealthCare is shipping its latest Alka-Seltzer line extension mid-July, introducing Alka-Seltzer Plus Fast Crystal Packs. The crystal packs can be added to everyday drinks, both hot and cold, to help alleviate multiple cold symptoms without affecting the taste or texture of the drink. |
Boiron expands homeopathic flu and cold relief brand
By Michael Johnsen NEWTON SQUARE, Pa.
(Mar.
9)
Boiron continued to roll out its pediatric line extensions of its popular homeopathic flu-relief brand Oscillococcinum at the ECRM Cough-Cold & Allergy conference earlier this month. The homeopathic remedies — Children’s Oscillococcinum and Children’s ColdCalm Pellets, for the flu and the cold, respectively — appear to be a natural for children. The medicines are safe and clinically proven effective in a delivery format of sweet, small pellets that kids gravitate toward. Boiron is also packing a little marketing punch behind its pediatric line extensions with a $6.6 million advertising campaign behind Oscillo. Given all the concern over the safety and efficacy of children’s cough and cold medicines, homeopathic cold and flu medicines helped drive higher homeopathic sales in the mass channel. Representing 64% of all homeopathic sales in food, drug and mass (minus Walmart), homeopathic cold-flu SKUs represented 91% of all homeopathic growth, according to Nielsen ScanTrack data for the 52 weeks ended Dec. 27, as cited by Boiron. Total cold and flu sales across mass channels over that period totaled $1.3 billion, up 1.2%, as tabulated by Boiron. Homeopathic cold and flu sales totaled $151.6 million, representing growth of 11.4%. Incidentally, Boiron’s cold and flu SKUs generated $9.1 million, up 13%. |
Carex extends line of hot wraps with Plush ThermaTherapy Neck and Hand Wrap
By Michael Johnsen SIOUX FALLS, S.D.
(Mar.
9)
Carex Health Brands highlighted its Bed Buddy Herbal Naturals line of hot wraps, including its Plush ThermaTherapy Neck and Hand Wrap. The new wrap provides moist heat around the neck and shoulders and features pockets at each extension for the hands. The heat lasts up to one hour and can be reused and washed. Also, new to the line, the wraps are lightly scented with lavender and chamomile for an aromatherapy effect. |
Carma continues to grow in lip care category with Carmex Moisture Plus
By Michael Johnsen FRANKLIN, Wis.
(Mar.
9)
Carma Laboratories introduced Carmex Moisture Plus at the ECRM Cough-Cold & Allergy conference earlier this month, marking the company’s extension into a premium lip position solely appealing to women. The new subtle stick, as opposed to the yellow packaging that typically identifies a Carmex lip offering, features a clear, satin gloss finish delivered via a slant tip and is formulated with vitamin E and aloe that can be applied either under or over traditional lipstick. The cosmetic play is expected to draw new users, the company stated. Suggested retail price is $2.99. |
Dr. Thompson's Coldwar introduces cold formula with anti-viral properties
By Michael Johnsen WESTERVILLE, Ohio
(Mar.
9)
Dr. Thompson’s Coldwar launched an immune-boosting cold formula under the same name that contains three traditional natural ingredients — zinc, echinacea and vitamin C. The brand’s point of differentiation, however, is the addition of lactoferrin and glyconutrients, two ingredients that possess anti-viral properties, according to the company. |
Dynova Laboratories unveils sinus-allergy nasal sprays with capsaicin
By Michael Johnsen PARSIPPANY, N.J.
(Mar.
9)
Dynova Laboratories showcased its Sinus Buster and Allergy Buster nasal sprays that contain capsaicin to help treat sinus and nasal congestion, sinus pressure and headache and seasonal allergy symptoms with no rebound effect. According to the company, the homeopathy brand has already been featured on “Oprah” and “The Big Idea” and is currently sponsoring the U.S. female biathlon team members. |
Gerolymatos repositions all-natural nasal spray for pediatric kids
By Michael Johnsen NEW YORK
(Mar.
9)
Gerolymatos has taken its European nasal saline spray, Breathe Again with SinoMarin, and repositioned the product for kids, featuring smaller, single-use vials designed for pediatric use. Breathe Again with SinoMarin nasal spray is harvested from pure tidal seawater off France's Atlantic coast, and then filtered and mixed with purified water in a ratio that closely mirrors the body’s interstitial fluid. It is an all-natural, hypertonic saline solution that helps to clean, clear and moisturize nasal passages. |
RG Medical introduces no-mercury glass thermometers
By Michael Johnsen WIXOM, Mich.
(Mar.
10)
RG Medical Diagnostics is looking to bring back the reliability of glass thermometers — without the mercury. According to the company, glass thermometers administered orally or rectally provide better readings than do the algorithms provided by today’s digital thermometer. And in today’s price-conscious economy, that old reliability of glass thermometers comes at a value price point. The new thermometer, branded Geratherm, is manufactured in Germany using a patented nontoxic substitute for mercury. As the only supplier offering glass thermometers, RG Medical believes the new product has a potential of driving significant incremental sales to the category, company executives reported. |
McNeil releases sugar-free, bubblegum-flavored allergy syrup
By Michael Johnsen SKILLMAN, N.J.
(Mar.
10)
McNeil Consumer Healthcare showcased its recently released Children's Zyrtec Allergy Bubble Gum Syrup, a new sugar-free, dye-free bubblegum-flavored product used to treat upper respiratory allergies in children ages 2 years and older. "The new sugar-free, dye-free children's allergy product offers the allergy relief of Zyrtec that parents have relied on for years, but without the addition of corn syrup or food dyes," stated Rohinish Hooda, VP marketing, upper respiratory, McNeil Consumer Healthcare. The new formulation received approval from the Food and Drug Administration in August 2008 to treat indoor and outdoor allergy symptoms for 24 hours. |
Hyland's adds Cold Relief with Zinc 4 Kids to pediatric cough-cold line
By Michael Johnsen LOS ANGELES
(Mar.
10)
Hyland’s launched a new thin-strip product to its lineup of pediatric cough-cold formulations called Cold Relief with Zinc 4 Kids, marking one of the first times a homeopathic product has been launched in this format. The latest line extension adds to the company’s already extensive line of safe cough-cold remedies for kids. Hyland’s significantly expanded its 4-Kids line of homeopathic cough-cold remedies last year and supported that position in the fall with a print-ad campaign targeting 19 million parents. Adding to its Sniffles ’n Sneezes 4 Kids SKU, Hyland’s added Cold ’n Cough 4 Kids, Cough Syrup with 100% Natural Honey 4 Kids and Cold Relief with Zinc 4 Kids, all marketed to children older than 2. Hyland’s also features a Complete Flu Care 4 Kids SKU, which is indicated to help relieve fever and chills, body aches, headache and cough and congestion. |
Kaz unveils easy-to-read, noninvasive forehead thermometer
By Michael Johnsen SOUTHBOROUGH, Mass.
(Mar.
10)
Kaz presented a number of its Vicks-branded cough-cold products, including its Forehead Thermometer with Fever InSight Feature. The new Vicks forehead thermometer actually touches the forehead to accurately measure a child’s temperature and provides a color-coded map for Mom to tell her how her child may be feeling. The display is green when the temperature is in a healthy range, yellow when a mild temperature is evident and red to indicate a high temperature. The thermometer is clinically proven accurate and obtains a reading within three seconds. And it’s noninvasive — suitable for use even on a sleeping baby. |
Two homeopathic cough-cold products join Zicam line
By Michael Johnsen PHOENIX, Ariz.
(Mar.
10)
Matrixx introduced two new products to its Zicam lineup, both homeopathic, including its Rapid Chews cherry flavor and Cold Remedy Plus Sore Throat Relief. Zicam is one of the fastest-growing brands in the cough-cold segment, according to the company, as more and more consumers try Zicam to get over their colds “three-times faster.” A lot of that awareness was generated this past season through the company’s “Save the Rhino; Not the Rhinovirus" consumer education campaign, conducted in partnership with wildlife expert Jack Hanna to help consumers better understand the common cold, while contributing to the preservation of one of the most endangered species on Earth — the rhinoceros. |
Healthcare Brands releases berry-flavored Sambucol for Kids
By Michael Johnsen BONITA SPRINGS, Fla.
(Mar.
10)
Healthcare Brands extended its Sambucol black elderberry extract brand with a pediatric formulation, Sambucol for Kids, which is available as a berry-flavored syrup. Like its parent brand, the pediatric forumla contains black elderberry extract, which clinicals suggest reduces the duration and symptoms of the flu and cold. |
Connectyx Technologies launches MedFlash
By Michael Johnsen PALM CITY, Fla.
(Apr.
1)
Connectyx Technologies Holdings Group on Monday launched MedFlash, an interoperable personal health record storage device with drugstore.com, where it is retailing for $29.95. “We are very pleased to offer MedFlash through drugstore.com, a leading online drugstore that recognizes the importance of personally managing one's own healthcare records,” stated Ronn Schuman, Connectyx CEO. “MedFlash is a significant step forward in healthcare that can protect individuals from serious drug interactions, and it’s absolutely invaluable in an emergency.” MedFlash is designed to simplify and provide peace-of-mind solutions for healthcare with individual access to an Internet portal and a 24/7 emergency hot line. Consumers recognize the need to be their own advocates, and MedFlash was designed with that in mind, Schuman noted. MedFlash is an easy-to-use, portable personal health and lifestyle record that allows consumers to choose what they wish to store. MedFlash can manage all areas of their lifestyles, focusing on wellness and prevention. It allows members to easily keep their history, medication records, treatments and lifestyle routines up to date on a device that they can carry with them. The device is seamlessly connected to any computer for routine or emergency access to important information. Serious drug interactions can be avoided, allergic reactions prevented and historical records accessed including X-rays, MRIs and CAT scans. |
Abott introduces a more mass-friendly EAS Myoplex sports nutrition product
By Michael Johnsen COLOMBUS, Ohio
(Feb.
5)
Abbott Nutrition, fields nutritional products covering a broad spectrum of demographics, from EAS’ Myoplex, which appeals to younger adults, to Ensure, a nutritional ready-to-drink brand marketed toward seniors. At the ECRM Vitamin, Diet & Sports Nutrition conference, Abbott presented a more mass-friendly EAS Myoplex ready-to-drink sports nutrition product. EAS reduced the protein content from 40g, an amount more popular among consumers who participate in extensive weight training programs, to 25g, an amount that better fits the needs of the mass consumer. Sports nutrition is a category that has significant upside in mass retail. According to Abbott, as many as 45% of consumers exercise at least three times per week and of those, 65% feel that optimized nutrition helps fuel their workouts. But only 11% are currently buying in the category. Abbott also rolled out three new offerings across its popular Zone Perfect Dark Chocolate line — with new flavors cookies n creme, mocha and caramel pecan. |
Alacer, Surfrider Foundation partner for new Emergen-C BLUE product
By Michael Johnsen SAN CLEMENTE, Calif.
(Feb.
5)
Alacer Corp. announced an alliance with the Surfrider Foundation during the ECRM Vitamin, Diet & Sports Nutrition conference as part of an ongoing effort to clean and protect the world’s oceans, waterways and drinking water. As part of that alliance, Alacer launched its Emergen-C BLUE product at the conference in Atlanta, and a portion of the proceeds will be donated to the Surfrider Foundation. “I am thrilled to announce the launch of our new cause-based product, Emergen-C BLUE,” stated Michael Galef, Emergen-C VP marketing. “Threats to our waterways and the effects of pollutants on our health are overwhelming. With Emergen-C BLUE, our goal is to get consumers as interested in Going Blue as they are in going green, and there is not a more powerful way to achieve this than by joining forces with the Surfrider Foundation.” “We are extremely excited to be partnering with such a fantastic product,” stated Matt McClain, Surfrider’s director of marketing and communications. “Alacer’s steadfast commitment to support active lifestyles and protect our waterways through Emergen-C BLUE aligns perfectly with our mission.” Alacer currently is planning an Emergen-C BLUE launch event to be called MaliBLUE, taking place on April 26 in Malibu, Calif. The event will celebrate art and water, with proceeds benefiting the Surfrider Foundation. |
Amerifit Brands launches Culturelle Probiotics for Kids
By Michael Johnsen CROMWELL, Conn.
(Feb.
5)
Amerifit Brands is lending its own venerable probiotic brand to the children’s probiotics subsegment with the launch of Culturelle Probiotics for Kids. Amerifit will be supporting that launch with a $6 million branding campaign. According to the company’s research, kids already make up 60% of probiotic use — and for good reason. Probiotics help boost their still-developing immune systems, improve digestive health (just like in adults), help replenish good bacteria after taking medications (like antibiotics) and help manage symptoms of colic. |
Alaven launches Bifera iron supplement
By Michael Johnsen ATLANTA
(Feb.
5)
Alaven Consumer Healthcare launched its Bifera iron supplement in preparation for the ECRM Vitamin, Diet and Sports Nutrition conference. Unique to the iron supplement category, Bifera offers both heme (protein-based) and non-heme (plant-based) iron. Unlike other iron supplements available over the counter, Bifera provides two types of iron in one small pill for maximum absorption with virtually no gastrointestinal side effects. "Bifera can be taken on an empty stomach, with other multi-vitamin supplements and, unlike other over-the-counter iron supplements, Bifera can be taken with acid-reduction medications,” stated Autumn Akin, Bifera product manager. Bifera is similar to Alaven's current prescription prenatal supplement PreferaOB, which contains both heme and non-heme iron. Bifera is recommended for adults already taking supplemental iron, women of childbearing age, pregnant women, people who are anemic and men and women who simply need more iron in their diet and the energy it provides. According to Curt Behrens, president of P2B, a retail sales and marketing company, Bifera is a significant advance among iron supplements. "This new iron technology will help millions of consumers and energize a sleepy category for retailers," Behrens said. "Bifera's new entrance into the iron category will appeal to dieticians, repeat buyers and lapsed iron users who are looking for reduced side effects and enhanced energy, all of which encourages patient compliance and repeat customers." |
Biotab Nutraceuticals wakes up sleep category with launch of Alteril Plus
By Michael Johnsen MONROVIA, Calif.
(Feb.
5)
Biotab Nutraceuticals is bringing the supplement L-tryptophan back to supplement aisles with the introduction of Alteril Plus, with the hopes of waking up an underdeveloped sleep category. One of the greatest points of differentiation, according to company officials, is that the more-concentrated, natural formulation requires a regimen of only one pill taken at bedtime that helps people fall asleep fast. To help support the launch, Biotab is spending between $100,000 and $275,000 per week across national television and print media to target women between the ages of 35 and 64. While a secondary target market includes men over the age of 45, women who fall into this age range are more likely to buy sleep remedies, according to Biotab research, as they have more likely used an over-the-counter or prescription sleep aid in the past six months. In addition to L-tryptophan, Alteril Plus contains melatonin and valerian to help support healthy sleep habits. |
Cosrich to support Infinity8 brand with $1-off coupon
By Michael Johnsen BLOOMFIELD, N.J.
(Feb.
5)
With a strong heritage in fielding gummy multivitamins for children, Cosrich Group was one of the first companies to market gummy vitamins for adults, introducing the line last year. Today, the company fields a comprehensive line of vitamins and supplements as flavorful gummies across its Infinity8 brand. Cosrich will be supporting that brand position this year with a freestanding insert featuring a $1-off coupon on Feb. 22. The FSI is being released across 24 major markets. Featured on that coupon are Osteo8, a specialty vitamin: the multivitamin Vital8 and single-letter gummy vitamin Vital8 B. |
Enzymatic Therapy introduces ActiFruit Cranberry Supplement
By Michael Johnsen GREEN BAY, Wis.
(Feb.
5)
Enzymatic Therapy introduced ActiFruit Cranberry Supplement, featuring the proprietary ingredient Cran-Max, at the ECRM Vitamin, Diet & Sports Nutrition conference. ActiFruit is a cranberry chew that delivers the same amount of antioxidants as found in seven glasses of a cranberry juice cocktail and with a lot less sugar. Enzymatic also has a capsule formulation of the ActiFruit brand. Both the capsule and the soft chew contain 500mg of Cran-Max cranberry supplement. The brand is being positioned against women’s health; cranberry has proven beneficial to the overall health of the urinary tract. |
FSI Nutrition notes that Boomers are boosting sports nutrition category
By Michael Johnsen OMAHA, Neb.
(Feb.
5)
FSI Nutrition, manufacturer of both private-label and branded sports nutrition products, noted that the sports nutrition set is no longer exclusively a young person’s playing ground. While the primary purchaser of the more serious sports nutrition products still is a physically fit, young athlete either ranging in age between those still attending high school to those who just came back from their 10-year reunion, there is some growth potential across sports nutrition with baby boomers. Boomers who are in pursuit of healthier lifestyles are more and more buying creatine supplements, or supplements rich in amino acids. FSI features a sports nutrition brand well-known through specialty channels called EightBall Nutrition. FSI is an FDA-registered, GMP-certified manufacturer with expertise in effervescent powders and formulations — sports nutrition products that are backed by science and guaranteed free of banned substances, the company states on its Web site. |
IdeaVillage showcases Slim Shots
By Michael Johnsen WAYNE, N.J.
(Feb.
5)
IdeaVillage Products Corp. showcased its Slim Shots weight loss supplement, which debuted in March 2008. According to the company, Slim Shots ranked No. 3 in weight management aids through the drug channel, behind diet pill brands Alli and Hydroxycut, as of this fall. The dietary supplement makes caloric intake and portion control manageable through a patented European emulsion that helps users eat up to 30% less food, as evidenced in four published clinical trials. With less saturated fat than milk fat from ordinary dairy products and zero trans fats, a single dose of Slim Shots represents between 3% and 4% of the recommended daily fat intake for adults, the company stated. Flavored with vanilla, Slim Shots can be taken straight like a shot or by adding it to breakfast cereal, coffee or yogurt. Available at retailers nationwide, Slim Shots comes in a 14-, 21- or 30-count supply and retails from $19.99 for the 14-count box to $39.95 for the 30-count box. |
Imagenetix launches new campaign to support InflameAway Celadrin pain reliever
By Michael Johnsen SAN DIEGO
(Feb.
5)
Imagenetix announced a new media campaign in support of its InflameAway Celadrin topical pain reliever that will feature radio testimonials from celebrities Dick Van Patten (“Eight is Enough”), Lorenzo Lamas (“Falcon Crest”), Cloris Leachman (82-year-old contestant on “Dancing with the Stars” and a regular on the 1970s series “The Mary Tyler Moore Show”) and Billy Dee Williams (original Star Wars alumnus). Celadrin is a topical pain reliever featuring the ingredient Inflame Away, a compound that’s three times faster and more effective than glucosamine/chondroitin supplements, according to the company. The clinical efficacy of Celadrin has been published in journals like the Journal of Rheumatology and the Journal of Strength Conditioning and Research, and has been found to reduce joint and muscular discomfort within 30 minutes of topical application and within 14 days of oral consumption (for tablets). |
Following positive studies of vitamin D, Mason Vitamins unveils vitamin D chewable
By Michael Johnsen MIAMI LAKES, Fla.
(Feb.
5)
Vitamin D has been making headlines quite often of late, with a rash of peer-journal-published studies in the past year suggesting that supplementing with the sun-friendly nutrient may reduce the risk of developing diabetes and heart disease, in addition to its bone health benefits, and that Americans are more and more vitamin D deficient, despite the fact that the skin helps manufacture vitamin D from exposure to the sun. Mason Vitamins had a pair of new vitamin D products at the ECRM Vitamin, Diet & Sports Nutrition show: a vitamin D chewable providing 400 IUs of the vitamin for children — the recommended daily value for children used to be 100 IUs, Gary Pigott, Mason SVP sales and marketing, said — and a vitamin D 5,000, with 5,000 IUs of vitamin D targeting acute care patients, such as those undergoing chemotherapy and radiation treatments for cancer, for example. |
Iovate showcases expansive lineup, alongside its leading Hydroxycut
By Michael Johnsen OAKVILLE, Ontario
(Feb.
5)
Iovate Health Sciences featured a strong heritage in weight loss supplements, including the leading diet aid Hydroxycut. Along with Hydroxycut, Iovate has two weight loss products specifically marketed against women — SmartBurn and RapidSlim SX. In addition to fielding the leading weight loss diet aid supplement Hydroxycut, Iovate Health Sciences also showcased its expansive offerings across its health-and-wellness lineup at the ECRM Vitamin, Diet & Sports Nutrition conference. Its expansive MD brand lineup includes Sleep MD, Joint MD, Heartburn MD, Omega Smart MD and Germ MD. Recently launched products across the MD line include new formulations of Allergy MD and Cold MD. |
To Go Brands features full line of supplement drink mixes
By Michael Johnsen SAN DIEGO
(Feb.
5)
To Go Brands featured an entire line of supplement drink mixes that fulfill a need for the on-the-go consumer. Included among the offerings at the ECRM Vitamin, Diet & Sports Nutrition conference were its Acai brand, a “superfruit” that has garnered a considerable amount of interest after a mention on Oprah last fall; Go Greens, a drink mix that contains a mix of more than 15 organic fruits and vegetables; and Omega To Go, developed to satisfy the growing consumer demand for omega-3 rich products in a very portable, easy to use format. |
Superbalife showcases new diet aid Zyatrim and Zyrexin
By Michael Johnsen LOS ANGELES
(Feb.
5)
Makers of the natural sex enhancer Zyrexin, Superbalife International introduced a new weight loss SKU — Zyatrim — at the ECRM Vitamin, Diet & Sports Nutrition conference. Supported by a direct-to-consumer (“as-seen-on-TV”) marketing campaign, Zyatrim is a thermogenic diet aid containing the ingredient Apopadex, which supports apoptosis, the natural process of cell death. According to Superbalife, Apopadex supports the apoptosis of fat cells. Superbalife also showcased Zyrexin to ECRM attendees. Zyrexin currently enjoys distribution through Walmart and Rite Aid and is supported through $15 million in annual advertising. |
iSatori launches Voots fruit and vegetable supplement for kids
By Michael Johnsen GOLDEN, Colo.
(Feb.
5)
The prevalence of childhood obesity oftentimes drives the debate behind appropriate nutrition for children — taking sugary carbonated beverages out of schools, for example, or replacing tater tots on a school’s lunchtime menu with a healthy dosing of vegetables. But the kids still have to eat their veggies. And outside of school lunch, parents are challenged with balancing the convenience of a fast-food option like McDonald’s against making sure their children get three servings of fruits and vegetables daily. And that brings to the table iSatori Technologies, which launched its Voots fruit and vegetable supplement last month at the ECRM Vitamin, Diet & Sports Nutrition conference. According to CEO Stephen Adele, who began working on the idea following a kitchen table conversation with his wife on how to get his own three daughters their daily fruits and veggies, more than 93% of children are fruit-and-vegetable deficient. iSatori is placing more than $12 million in 2009 against driving awareness around Voots, which fits those three recommended daily servings into a sweet-tart tasting chewable, without refined sugars and without any artificial flavors, colors or sweeteners. |
Beiersdorf's sponsorship of New Year's Eve Times Square celebration a success
By Michael Johnsen WILTON, Conn.
(Mar.
9)
Beiersdorf is still basking in the afterglow of its New Year’s Eve party, which kicked off the OTC company’s advertising budget of some $30 million behind its new Nivea-branded lip care offering, which launched in October 2008. The festivities were kicked off in grand fashion, as Beiersdorf sponsored New York's Times Square celebration, and millions gathered to watch the ball drop and welcome 2009. The company plans to repeat its Times Square sponsorship in 2010. |
Sinupret launches immunity booster for adults
By Michael Johnsen SAN CLEMENTE, Calif.
(Mar.
9)
Following its successful launch of Sinupret Syrup for Kids, Bionorica is currently launching a Sinupret immunity booster for adults, the company announced at the ECRM Cough-Cold & Allergy conference earlier this month. Earlier this year, the nonprofit American Botanical Council published a monograph summarizing the scientific and clinical studies of Sinupret, a clinically tested herbal combination for upper respiratory tract health, including conditions associated with sinusitis and bronchitis. "Year after year Sinupret is one of the top-selling herbal products in Germany, a country where the strong tradition of herbal preparations is combined with modern science," stated Mark Blumenthal, founder and executive director of ABC. "Extensive use by millions of people attests to this product's overall safety and effectiveness in the area of upper respiratory tract health." Sinupret contains extracts of five traditional European herbs — elder (Sambucus nigra) flowers, primrose (Primula veris) flowers with calyx, common sorrel (Rumex acetosa) herb, European vervain (Verbena officinalis) herb and gentian (Gentiana lutea) root — and is manufactured by Bionorica. |
SDI emerges as leading provider of data solutions
By Michael Johnsen PLYMOUTH MEETING, Pa.
(Mar.
9)
Surveillance Data, Inc. is more and more becoming a turnkey data solution center, providing marketable intelligence around specific disease states that can be employed both behind the bench and across the front-end, Scott Hanslip, SDI VP global sales, told Drug Store News during the ECRM Cough-Cold & Allergy conference held earlier this month in Jacksonville, Fla. In other words, SDI isn’t just your source for FAN data anymore. (The Flu/Cold/Respiratory Activity Notification program measures the total affected population with upper respiratory illness at the national level down to 135 markets, according to SDI.) SDI is the leading provider of HIPPA-compliant, de-identified patient-level data analytics, and with that, provides a broad array of solutions and insights across the continuum of care. SDI is able to overlay expanded consumer demographics and lifestyle behavior data. For example, SDI can narrow the prevalence of a specific disease state — such as heart disease — geographically within a three-digit zip code. As a targeting tool alone, that intelligence can help retailers and suppliers either hone their offerings addressing that specific disease state or conduct comprehensive test-marketing to validate a merchandising or marketing program, Hanslip said. |
Cadbury Adams unveils reformulated Halls Plus
By Michael Johnsen PARSIPPANY, N.J.
(Mar.
9)
Cadbury Adams showcased its new Halls Plus formulation, a new and improved reformulation of the top-three base flavors — cherry, honey-lemon and menthol. Halls Plus provides cough relief with a soothing syrup center. In recent news, Cadbury recently tapped into EyeCurve, patent-pending cardboard advertisements developed by StoreBoard Media and placed at security pedestals near the entrances of chain drug stores, to promote its Halls Naturals and Halls throat lozenges through the cough-cold season. StoreBoard Media featured the Halls branded pedestal wraps in more than 3,000 retail locations, including 2,600 CVS/pharmacy stores, Duane Reade and 182 Jewel-Osco supermarkets. The campaign ran through Jan. 25 in 10 major media markets. |
Allison Medical introduces line of lancets, pen needles, syringes
By Michael Johnsen LITTLETON, Colo.
(Mar.
20)
Allison Medical presented its SureComfort line of lancets and pen needles last week at the ECRM Home Health Care conference in Chicago. The complete product line — which includes lancing pens, alcohol prep pads, lancets, pen needles and insulin syringes — is designed for injection ease and comfort with an ultra-sharp, burr-free, easy-to-read insulin delivery system that’s presented to the consumer as value proposition. |
Carex adds toilet safety rail to assisted living devices line
By Michael Johnsen SIOUX FALLS, S.D.
(Mar.
20)
Among the full line of assisted living devices offered by Carex Health Brands, one of the new products included a toilet safety rail at the ECRM Home Health show last week in Chicago. The toilet safety rail retails for a suggested $49.99 and features a smaller box for better manageability at the retail shelf. For the consumers, the support rail features a tool-free assembly that’s easy to clean and has a Hypalon cushion grip. |
Diagnostic Devices showcases blood glucose meter for vision-impaired
By Michael Johnsen CHARLOTTE, N.C.
(Mar.
20)
Diagnostic Devices introduced at blind-friendly blood glucose meter — the Prodigy Auto-Code — at the ECRM Home Health Care conference in Chicago last week. The blood glucose meter actually talks the consumer through the blood glucose test in either English or Spanish. The meter is expected to appeal to the approximate 3.2 million consumers with diabetes who either already have vision trouble or are out and out blind, company officials commented. According to the company’s Web site, that represents some 15% of the total diabetic population. And with its Spanish-speaking voice module, the Prodigy is one of the only meters designed specifically for the Hispanic community — a 3.5 million-strong slice of the diabetes demographics pie. |
Etac develops retail solution based on consumer research
By Michael Johnsen STOCKHOLM, Sweden
(Mar.
20)
Etac has developed a keen understanding of the U.S. consumer who’s buying aids for daily living, and accordingly has built a marketing and merchandising program around tapping into that cash payer market. For example, according to Etac research, 47% of consumers diagnosed with arthritis and over the age of 65 are in search of an assisted-living “reaching” solution, as are 16% of 65-and-older diabetics. The Swedish company presented its retail solution at the ECRM Health Care conference in Chicago last week, which is built around product developed in close cooperation with users, care providers, therapists and industrial designers. Etac prides itself on products that are best in class in terms of quality, function, reliability and design. |
First Check Diagnostics unveils breath test targeting alcohol abuse
By Michael Johnsen WALTHAM, Mass.
(Mar.
20)
First Check Diagnostics launched its latest parental tool to help address drug abuse head on — the First Check Breath Alcohol Test — at the ECRM Home Health Care conference in Chicago last week. The new test, which retails for a suggested $9.99 and includes two tests, is a breathalyzer that estimates blood-alcohol content as low as 0.2%, and marks a new diagnostics option for parents concerned over possible teenage drug and/or alcohol abuse. In addition to providing parents with a testing solution, First Check is also one of the corporate sponsors of Project 7th Grade, a national drug prevention program aimed at parents of middle school students. Project 7th Grade helped introduce the concept of home drug testing as a prevention tool for parents and continues to educate parents about how to create a proactive family drug prevention plan. |
Home Diagnostics offers easy, on-the-go blood glucose meters
By Michael Johnsen FT. LAUDERDALE, Fla.
(Mar.
20)
Home Diagnostics featured two of its recently-approved blood glucose meters at last week’s ECRM Home Health Care Conference — TRUE2go and TRUEresult. TRUE2go is small enough to twist and attach to the top of a vial of test strips, offering patients a higher level of convenience for on-the-go testing. Both new meters are compatible with the company's new TRUEtest platform of blood glucose test strips featuring the company's patent-pending GoldSensor laser accuracy and TRUEfill beveled tip. The new TRUE systems feature no-coding technology and deliver results in as fast as four seconds using 0.5 microliters of blood. |
Home Access Health Corp. introduces at-home cholesterol test kit
By Michael Johnsen HOFFMAN ESTATES, Ill.
(Mar.
20)
Home Access Health Corp. last week launched its latest home-testing product kit — the Check Up America Cholesterol Test Panel — at the ECRM Home Health Care conference in Chicago. The test kit, designed for self-collection of a small finger-stick blood sample, helps ascertain total cholesterol, HDL levels, LDL levels and triglyceride levels. According to the American Heart Association, as many as 98.6 million Americans have elevated cholesterol levels, which places them at increased risk for heart disease. The CheckUp America Cholesterol Panel includes a collection kit, laboratory test services and support from the company’s medically directed contact center. Each kit includes everything necessary to collect, package and mail a small finger-stick sample to the laboratory using a prepaid, pre-addressed mailer. All testing is performed in a CLIA-regulated, CAP-certified laboratory. |
Homedics unveils No-Touch Thermometer
By Michael Johnsen COMMERCE TOWNSHIP, Mich.
(Mar.
20)
Homedics showcased its No-Touch Thermometer at ECRM’s Home Health Care conference last week. The thermometer, which can be used for both fever temperature readings on a child as well as the temperature of a feeding bottle, features a press-and-hold button that lights green when the thermometer is an appropriate distance from the surface. No-Touch Thermometer retails for a suggested $79.99 and also features memory recall of the last 20 temperature readings. |
Kaz releases two new blood pressure monitors
By Michael Johnsen SOUTHBOROUGH, Mass.
(Mar.
20)
Kaz launched two new blood pressure monitors at the ECRM Home Health conference held in Chicago last week — the ExactFit BP4900 upper arm blood pressure monitor and the VitalScan Plus BP1750 wrist blood pressure monitor. VitalScan Plus has been validated to the Association for the Advancement of Medical Instrumentation’s protocol and saves as many as 90 measurements stamped by the time and date. ExactFit is also validated to AAMI protocol and saves as many as 48 measurements. The one-size-fits-all cuff features a soft inflation for more comfortable measurement. |
Microlife introduces HealthVault-compatible meter for patients with asthma and COPD
By Michael Johnsen DUNEDIN, Fla.
(Mar.
20)
As the only meter that interacts with Microsoft’s HealthVault site, Microlife USA showcased its Digital Peak Flow meter at last week’s ECRM Home Health Care conference. The meter is designed to help asthmatics and patients with COPD to better manage their respective disease states, a factor that ought to help drive compliance across a patient base that consumes a number of chronic management medications. Through the connection via Microsoft HealthVault, consumers can search and connect people with their stored health information, putting them in greater control of their health and wellness. Asthma and COPD are two of the fastest growing disease states in America — affecting 35 million Americans with chronic lung disease. |
Mueller awarded 'Outstanding New Product' award at ECRM Home Health Care
By Michael Johnsen PRAIRIE DU SAC, Wisc.
(Mar.
20)
Mueller Sports Medicine was recognized at ECRM Home Health Care last week with the “Outstanding New Product” award. The award represents the buyer’s pick for best new product introduced at the show. Mueller was gifted a full-page advertisement in Drug Store News for winning the award. Mueller was recognized for its Mueller Green Adjustable Back and Abdominal Support, featuring a unique cinching brace with pull-straps designed for one-handed tightening for abdominal compression and lumbar support. The product begins shipping in June and will retail for a suggested $34.99. The product is part of Mueller’s green line, so named because of the more environmentally-materials used in production. But in this case, the green has more meaning. The back and abdominal support brace could replace as many as four SKUs on the shelf, which could mean more green for a retailer’s supply chain. |
Nova Ortho-Med adds flare to assisted living devices with designer canes and 'mobility makeovers'
By Michael Johnsen CARSON, Calif.
(Mar.
20)
Part of Nova Ortho-Med’s mission is to provide a little more pizzazz into shopping for such assisted-living devices as canes, walkers or crutches with a sense of style and individuality. Accordingly, the company has pieced together more than 100 styles of designer canes, for example, merchandised easily on a chain-drug store friendly cane rack. The company also specializes in “mobility makeovers,” offering up its Mobility Saddle Bag in order for today’s seniors to outfit their walkers with a functional pouch that adds a touch of color. The saddlebags retail as high as $29.95. |
The PARI Vortex delivers more of what the patient needs
By Drug Store News Team MIDLOTHIAN, Va.
(Mar.
20)
PARI Respiratory Equipment Inc., the world leaders in clinically proven aerosol delivery, would like to introduce the PARI Vortex Non-Electrostatic Valved Holding Chamber. For use with prescribed Metered Dose Inhalers, the static-free PARI Vortex helps deliver more aerosol than plastic spacers, reduces the potential for systemic side effects and is adaptable to new HFA propellants. Metered Dose Inhalers (MDIs) are commonly prescribed for asthma patients. Though small and easy to carry, MDIs are commonly misused, resulting in an inadequate treatment. Pair the PARI’s Vortex Non-Electrostatic Valved Holding Chamber with an MDI as the solution for patients with poor technique and coordination issues. The PARI Vortex duckbill valve and anodized non-static aluminum body increase the amount of medication available for inhalation, resulting in better treatment outcomes. Traditional spacers and holding chambers are made out of plastic with a static charge which can attract and trap aerosolized medication, significantly reducing the amount available for inhalation. Priced affordably, the PARI Vortex is easy for patients to use, dishwasher safe and latex free, compatible with new HFA propelled MDIs, and is available with child friendly character masks to help improve pediatric compliance. Visit www.PARI.com or call 1-800-FAST-NEB (1-800-327-8632) for more information.
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UltiMed's UltiCare brand offers solution for users of lancets and syringes
By Michael Johnsen ST. PAUL, Minn.
(Mar.
20)
Ulti Med rolled out a turnkey sharps dispense and dispose system last week at the ECMR Home Health Care conference in Chicago, providing a solution for users of lancet devices and syringes — like diabetics, for example — who don’t have an environmentally-safe disposal receptacle readily available. The UltiCare brand includes a unit that dispenses the pen needles and insulin syringes and doubles as an appropriate sharps container that meets the requirements of the recently-passed California Senate Bill 1305 that mandates proper disposal of home-generated syringes, needles and lancets. |
Zibra offers arthritics products to help open medicinal packages
By Michael Johnsen MOORESVILLE, N.C.
(Mar.
20)
Zibra featured a number of products geared toward the arthritis sufferer to make opening any number of medicinal packages and bottles easy and hassle-free last week at the ECRM Home Health Care conference in Chicago. The new Open It! Rx series of products will launch in June nationally, the company reported. Open It! Rx is an emerging brand that includes a “mushroom tool,” for example, that helps arthritis sufferers open prescription and over-the-counter pill bottles that feature push, turn and twist childproof caps. The tool is also equipped with a 3-x magnifying glass. All the products under the Open It! Rx series retail for less than $9.99, representing a potential incremental sale at the pharmacy counter. |
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